When you are writing copy ,the main aim is to grab the
reader’s attention and get your get your
copy to be read.
At a glance the headline should be able to attract the attention of the reader.
Here are 3-headline categories that works like charm and
leaves the reader asking for more-
Direct Headline
‘buy this video course
and get free e-book,
pure silk blouses 30 %
off—
Buy two and get 1 for
free—
It’s clear headline
,easy to understand ,it states the offer so clearly leaving the reader with a
clear understand of what is to be offer.
Without reading the whole article the reader can understand
what ,it is all about-
The indirect headline
Lets take a look at this headline,
Pill saves marriage---
The headline arouses curiosity in the reader ‘s mind . The
reader wants to know what actually
Happened, how can a pill save a marriage.
The reader cannot tell the story from merely reading the
headline and hence he is taken from sentence to sentence until the whole copy is
read.
A news headline
Its an announcement , making the reader aware of something
that has just happened-
Introducing windows 7—
My exclusive interview
with the president—
We have reached 10000
followers on facebook.
Its an intriguing story that leaves the reader saying –
‘Wow ,I didn’t know—‘
The how to headline.
From students to professors ---
From politicians to pastors—
From employee to Directors--- content is king ,the biggest
search word on the net is :How to---
Mothers want to know how to take care of their families
well. Students wants to know how to pass maths the first time.
Men wants to know how to date a beautiful girl—
The how to headline it shows the expertise of the writer and
his ability to transfer his knowledge to the reader.
Eg-how to write a charming copy in 10 minutes-
How to bath a
newly born baby--
There are a lot more categories of headlines that we will
deal with in future articles.
When writing copy always remember to give great attention to
the headline,
Because a good headline sells like charm.
references: copywriting 101-how to to craft a compelling
copy from copy-blogger.
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Author
Munetsi Zunguzira.
0027732657202
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